Bill Whiddle, who is as solid and bright as any communications strategist I have ever seen, in the video below gives us a great refresher in advertising techniques, branding, political messaging, and what he calls "iconography". The best modern text on this very subject comes from author David Kupellian in his book
The Power of Icons in Ideology.
The Power of Icons in Ideology.
The Power of Icons in Ideology.
Bill Whiddle, who is as solid and bright as any communications strategist I have ever seen, in the video below gives us a great refresher in advertising techniques, branding, political messaging, and what he calls "iconography". The best modern text on this very subject comes from author David Kupellian in his book